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insurance…

But not as you know it.

We help you leverage smart tech to actively defend what makes you, you. And we donate a portion of our revenue to help the planet and society around us.

Because your world is priceless.

Amazon Echo
Amazon Echo
Philips Hue
Philips Hue
Honeywell
Honeywell
Netatmo cam
Netatmo cam
Hiro App

0 smart devices found

0
Netatmo Camera
Security/CCTV
Ring Camera
Security/CCTV
Tado Thermostat
Comfort/Smart control
Philips Hue Kit
Comfort/Smart Lighting
Amazon Echo
Multimedia/Smart Speaker
Netatmo Camera
Security/CCTV
Ring Camera
Security/CCTV
Tado Thermostat
Comfort/Smart control
Philips Hue Kit
Comfort/Smart Lighting
Amazon Echo
Multimedia/Smart Speaker
Netatmo Camera
Security/CCTV
Ring Camera
Security/CCTV
Tado Thermostat
Comfort/Smart control
Philips Hue Kit
Comfort/Smart Lighting
Amazon Echo
Multimedia/Smart Speaker
Netatmo Camera
Security/CCTV
Ring Camera
Security/CCTV
Tado Thermostat
Comfort/Smart control
Philips Hue Kit
Comfort/Smart Lighting
Amazon Echo
Multimedia/Smart Speaker

Smarter home?

Smarter price

Hiro gives you a better price on your home insurance when you protect your home with smart technology. Because that’s fair.

As featured in

Home insurance designed by
real people, for real people

No price increases
No price increases

We won’t lure you in with ludicrously low prices just to hike them up a year later.

Carbon-based human beings
Carbon-based human beings

No robocalls, only our friendly team in the UK, here to talk whenever you need us.

Rewards for using smart technology
Rewards for using smart technology

The more smart devices you have, the bigger your savings.

Fast everything
Fast everything

Fast quotes, fast changes and fast claims.

Switch now
Switch now

No need to wait for your renewal. We’ll cover any cancellation fees your old insurer charges you.

Read more

Members-only smart store
Members-only smart store

Secure great tech – at exclusive prices – to defend your home.

Monthly subscription
Monthly subscription

Get one monthly subscription, and cancel whenever you like with no fees (yes, really!)

Policies written in human
Policies written in human

Policy reading made easy peasy. Finally! A policy you can actually understand – no PHD necessary.

It’s time to change the odds

Learn from experts how smart tech can help you defend you and yours.

10 smart ways to protect your home with technology

Our in-house smart tech guru, Adam Whistler, explains how to make your home a fortress…

Read more

Sign up to receive tips from our experts

Members-only deals on smart tech

Once you’re a Hiro member, you unlock access to exclusive deals on hand-picked smart technology to protect your home.

Good businesses make profit.
Great businesses make change.

Socially responsible

We’re on a mission to make a lasting, positive impact on society and our planet.

We donate a portion of our revenue to charitable organisations working across the following three areas.

Homelessness

As a home insurer, Hiro believes everyone deserves a roof over their head and we want to actively support combatting (…)

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As a home insurer, Hiro believes everyone deserves a roof over their head and we want to actively support combatting homelessness.
The charity we support is: https://www.crisis.org.uk/
Our team wear wristbands from https://togetherband.org/ for goal 1.

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Mental health

Mental health issues are often overlooked when something bad happens to your home. But over 30% of burglary (…)

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Mental health issues are often overlooked when something bad happens to your home. But over 30% of burglary victims have problems sleeping and no longer feel safe. We don’t want our members, or anyone else, to suffer in silence.
The charity we support is: https://www.victimsupport.org.uk/
Our team wear wrist bands from https://togetherband.org/ for goal 3.

Read less
Water

Two thirds of the world’s population will suffer from water shortages by 2025. Not only are water leaks more costly to (…)

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Two thirds of the world’s population will suffer from water shortages by 2025. Not only are water leaks more costly to home insurers than all fires and thefts combined, water shortages are an environmental disaster, too.
The charity we support is: https://www.wateraid.org/uk/
Our team wear wristbands from https://togetherband.org/ for goal 6.

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We’re planet positive.

From day one, we’ve made sure to offset more carbon than we emit as a business. We work with Pachama to offset 5 tonnes of carbon for every 4 we emit.

Learn about our carbon strategy

We’re community funded

764 of you invested in us during our pre-seed round on Seedrs earlier this year. We’re proud to be supported by so many community investors, and we’ll continue to extend our future funding rounds to regular people like you and us.

If you want to consider investing in us in the next round this year, register your interest.

Want to invest in Hiro?

Look how many FAQs we give

Still have doubts about us? We know you hate brands that talk a good game, but can’t deliver, so we’ve compiled a list of FAQs to put your mind at ease. 

WHY THE *&!$* WOULD I EVEN TRUST YOU?

Maybe it’s because you’re fed up with impenetrable policies and hours on the phone to your old insurer. Maybe it’s because we’re a shining beacon of hope in an otherwise beige and boring world of insurance. Or maybe it’s because we’re actually on YOUR side.

WHO ARE YOU ANYWAY?

We’re Hiro – we’re a challenger insurer run by tech experts. We’re not your average home insurance provider, mainly because we actually have a sense of humour.

YOU ARE A NEW KID ON THE BLOCK… AM I GAMBLING MY HOUSE ON YOUR SUCCESS?

You would think so, wouldn’t you!? But no. You get the same level of protection for your investment as with any other regulated insurer in the UK. We’re regulated by the FCA, and underwritten by WAKAM – a 200-year old insurer. So while we’re young, spry, and nimble, we’ve got the backup of some strong and stable institutions.

TL;DR: you’ve got the same level of protection with us, as you do with other UK home insurers.

WHAT MAKES YOU SO GREAT ANYWAY?

We’re built on the latest tech. Not dusty old databases. That means we’ve got super-intelligent pricing algorithms that go and retrieve the latest data from publicly available sources around the internet to do the hard part for you. We ask you fewer questions, and we take care of the complicated stuff.

ARE YOU GOING TO SPY ON ME USING MY TECH?

Hell no! We ask you what tech you’ve got – we don’t ask for your permission to use it – in fact, there’s no way that we can.

If you use our Network Scanner to identify your tech, it’s simply doing just that – identifying it as a device on your WiFi network. We can’t tune into your kitchen cam and watch you dancing around to Beyoncé. We can’t turn off your heating, even if you’ve got it turned way up in the middle of August. And much as you might want us to, we can’t tell the nuisance callers at your door to bugger off via your video doorbell.

TL:DR: no.

I HAVE SOME MORE QUESTIONS

Great! We have the answers. Why not chat to our team via our live chat service? If no-one’s around, leave us a message and we’ll get back to you as quickly as we can. Or use our help section.

OK FINE THIS IS AWESOME, WHAT NOW?

Put on your out-out shoes, cake your face in makeup, and drench your neck in knock-off Armani aftershave. It’s time to PARTY!

Or.. you know… just start your quote.

Ready to join us?

  1. Start a quote.
  2. Tell us about your smart devices.
  3. See your price in 60 seconds.